E-commerce websites represent a great possibility to earn money without leaving a house and they combine advantages of a real store and website.
The main advantage of any E-commerce website is that it works while you take a break! The popularity of online purchases in E-shops is increasing every year. That’s why today a store could be replaced by a well thought-out E-shop. It also may be an additional source of income for your business because nowadays online sales are very fast, comfortable and effective way of making purchases.
IS IT PROFITABLY?
Nowadays, online sales affect almost every sphere of our life. And this niche is quite competitive. Thus, it is very difficult to keep leading positions all the time.
But there are some basic tips that may help you to earn money through your e-shop
Developing online shop we shouldn’t take into account only the sphere of activity, it’s very important to feel right your target audience. Such factors as gender, age, geographic location, marital status and many other social indicators play a great role in e-shop success.
Without deep investigation of your target audience a chance to be successful decrease. That’s why before starting the project, we carry out a pre-project research that leads to a high-quality and profitable product.
Design is one of the most important factors of successful e-shop. While a person enter any website first time, the first thing which attracts his or her attention is the design. And if the design is not attractive for a client, he will just close it. Thus, you loose a potential client. Due to the competent approach of aesthetic presentation of products, we can increase profit. Depending on many factors, we can use, for example, parallax scrolling, animated elements and many other things. Using such a creative approach, you can attract people’s attention from the first web page.
Good-looking product presentation
If you don’t want to spend time and money for making photos of your products, you e-shop will never become a leader on the market. Because one of the most important criterion of successful e-shop is high-quality photos of products, made from different angles, sides, etc. End of course you should give full description of every product, including its size, weight, technical characteristics and other useful information for clients. You’ll never get a client’s credit without photos of products, without their description on your website. Nobody wants to buy a pig in a poke.
Clear navigation and innovative interface
Nowadays, when people even don’t have time for dinner, they choose the web resource that requires the minimum time for finding a necessary e-shop, making a purchase and making an order. That’s why in order to develop good e-commerce website, at the first step of the development we draw a prototype of future project and test it according to usability principles.
In modern world a successful e-shop should be adaptive (correctly displayed on all devices). Without adaptive design, you loose some part of your target audience.
Further work with e-shop
One of the most common mistakes is the absence of e-shop further maintenance and promotion. It is obvious, that after all efforts and investments into e-shop, a client think that it will start to make profit tomorrow (but better today!). But in fact, e-shop needs further daily work where its launch is just a start of success.
We recommend our clients to support their new project in a few months after project delivery. It allows to estimate success of the project, elaborate the website depending on the target audience reactions and if it is necessary – to instill optional web services, etc.